• Executive Franchise Consultants

How Do You Decide Which Franchise Works Best for You?

When you want to open your own business, but you have little experience managing or running a business, a franchise opportunity can provide a valuable in-between option. You have to choose the correct opportunity for yourself though and that means something that interests you, engages you, and that you can afford.


The franchise industry offers a plethora of opportunities. Most people think of fast-food restaurants first, but franchises exist in pet care, dry cleaning, CBD, solar, web design, insurance, painting, and, yes, food. You can probably find a business opportunity that interests you.


Nail Down Your Interest


Once you nail down your interest, you’ll need to decide how much time you want to put into your business. You might think you must be an owner-operator, but you could also start a franchise as a side gig that you run as an absentee owner or a semi-absentee owner. The two latter choices mean you’ll hire a manager to handle everything for you on a day-to-day basis. You’ll need to hire well, otherwise, you could lose the money you invested. You can learn how to run your own business by hiring an experienced manager, then studying their habits and documenting the business processes they use.


Find an Unsaturated Market


Consider which of your interests isn’t yet saturated locally. You will probably open a brick-and-mortar franchise, so you need to choose something that your town or city doesn’t already have a lot of. If there’s a McDonald’s every few blocks, it’s already saturated. If everyone complains about having little time to mow the lawn and there aren’t affordable landscape companies locally, that provides you with an unsaturated market. If you want to open an online business, accept that saturation has hit every industry. Your local connections would probably still comprise the majority of your clients.


Locate an Affordable Investment


Of course, the buy-in price matters. You need to have the money to purchase the franchise opportunity. You no longer need tens or hundreds of thousands of dollars to buy a franchise. Fast food still requires that price, but you can find plenty of opportunities that cost less and can provide success. You can find viable opportunities for less than $15,000.


Remember that although a franchise can eventually become a source of passive income, you will need to put in a lot of work on the front end before that happens. Sometimes, it takes a decade or longer before a business takes off. Prepare to spend time and money on making your franchise business succeed.


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